Knowledge/Brands and suppliers/Braemar: Australian made and imported at the same time
Braemar: Australian made and imported at the same time
Both, and the split matters. Seeley International really does make evaporative cooling and ducted gas heating in South Australia. But the Braemar refrigerative air conditioning range is imported. 85 of its 94 models are registered as made in China, and 78 of the 94 name Gree's website as the product website.
- Evaporative and gas
- South Australiamade by Seeley
- Refrigerative range
- 85 of 94registered as China
- Product website named
- Greeon 78 models, TCL on 10
- How to say it
- State the splitnot the headline
Why isn't there a one-word answer?
Because both halves are true, and the one brand covers both. Seeley's a South Australian company that really does manufacture in Australia, and what it makes here is the evaporative coolers and the gas ducted heaters.
The refrigerative air conditioning sold under the same brand comes through a different supply chain. Every air conditioner sold in Australia has to be on the GEMS register (the national energy-rating register). It lists 85 of the 94 Braemar refrigerative registrations as China. On 78 models the product website named is gree.com, and on ten it's TCL's. All 94 also carry a Braemar web address.
How do you say it without getting it wrong?
Accurate: Seeley makes its evaporative cooling and gas ducted heating in South Australia, and its Braemar refrigerative range is imported.
Not accurate: "Braemar isn't Australian." That's wrong, it's unfair to a genuine Australian manufacturer, and it's the sort of statement that gets tested.
And remember the supplier fills in that country field on the register themselves, once for each registration family (a group of similar models), not for each unit. So "registered as" is the right phrasing, not "made in".
Why would you care?
Two reasons. Customers ask, and a precise answer builds more trust than an enthusiastic one. And parts, lead times and support tend to follow the supply chain, not the badge. That hits you after handover, not at the quote.
Want the registry data on another brand?
The same source covers every air conditioner legally sold in Australia, including whatever you're being offered this week.
Ask and Kevin will have a look.
Who this is for: small and medium HVAC contractors in Victoria. If you're a homeowner after a rebate or a repair, you need a licensed contractor, not us, and yours can point you the right way.
Related
- Who actually supplies HVAC equipment in Victoria?Two groups run most of Victorian HVAC supply. Reece Group and Beijer Ref have most of the branches, plus a handful of independents. Here's who carries what.
- The warranty clauses that will actually void the coverWhat the warranty cards actually say about unlicensed installs, opening the case, caravans and boats, moving the unit, and who pays to reach one up high.
- The servicing intervals that are warranty conditionsOne brand needs a service every 12 months on residential and every 3 months on commercial. Another needs a year-four evaporative service it charges for.
- Extended warranty, and what it ties you toWho offers an extension, what it costs you in scheduled servicing, the short registration windows you have to hit, and which ranges offer nothing.
Review date: 1 March 2027. Figures in this area change without much notice and this page carries some that will go stale. Every number above is dated and sourced so you can check it yourself. If you find something out of date here, tell us and we will fix it.